Harvard Business Review

NOVEMBER 9, 2015

Each person was asked to report their experiences during the week of a brand in one of four categories: mobile handsets, soft drinks, technology products, and electrical goods. Overall, peer observation was equal in importance to the brand advertising on which companies spend billions. So what can marketers do about it?

Productivity 8

Productivity Products Hotels Kahneman 8

Harvard Business Review

OCTOBER 19, 2015

In searching for an answer it’s all too easy to become guilty of what psychologist Daniel Kahneman calls System One thinking: using fast, instinctive, and emotional shortcuts to jump to conclusions. And why has your sales team just seen an influx of new leads — are those things related?

Metrics 8

Metrics Disaggregation Real Estate Kahneman 8

Harvard Business Review

OCTOBER 6, 2015

But space for “slow thinking,” in Daniel Kahneman’s term, has been systematically expunged from today’s high-pressure offices. The assault of advertising will become “more intense, focused, targeted, unyielding and galactically more boring,” predicts novelist Doug Coupland.

Film 8

Film Drucker Technology Kahneman 8