What the Marketing Agency of the Future Will Do Differently
Harvard Business Review
MARCH 15, 2013
Here are five new attributes that I think marketing agencies will need to develop to survive: 1. From how we initiate a project by establishing metrics and outcomes from the beginning, to being more agile in building programs that can bend, move and iterate as we learn from what the market is telling us (marketing optimization anyone?).
Let's personalize your content