What the Marketing Agency of the Future Will Do Differently
Harvard Business Review
MARCH 15, 2013
An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. Over time, this role has changed. So, now what?
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