Women on Business

SEPTEMBER 26, 2012

ADVERTORIAL: Integrated marketing is so hot these days that when a representative from FedEx’s viral marketing team contacted me to ask if I’d discuss the new FedEx Jingle Studio campaign with the Women on Business audience, I was intrigued. This post is a paid advertorial sponsored by FedEx via Goviral (an AOL brand).

Advertorial 159

Advertorial Video Marketing Audience 159

In the CEO Afterlife

APRIL 28, 2012

At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. Most importantly, the implications and action steps became an ‘easy sell’ to my team. Here are the benefits I garnered from a decade of prolific reading: 1.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Women on Business

JANUARY 9, 2013

Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone. Not every company has the budget to hire a trained journalist, however it is much easier to retain a level of objectivity and identify compelling story lines if your writer is fresh to the team.

Brand 244

Brand Advertorial Storytelling Media 244

CEO Blog

MARCH 6, 2011

I was prepared for an advertorial. EG - one Archetype is "The Producer and Creative Team". 2 - Team is recruited for individual talent and what they add to the team. 3 - Creative team has full power. 2 - Team is recruited for individual talent and what they add to the team. We are parts of many.

Succession 133

Succession Advertorial Short-term Long-term 133

Harvard Business Review

MARCH 5, 2013

First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The most infamous, of course, was the recent Scientology advertorial that was quickly yanked from The Atlantic's website. The publication has since revised its sponsored content policies.).

Advertorial 8

Advertorial Advertising Merchandising Content 8

Harvard Business Review

FEBRUARY 13, 2013

Is it simply the fact that The Atlantic's editorial team created and curated the content with Porsche's approval? Ultimately, I would argue that this was not native advertising, but simply good content marketing or sponsored content that didn't smell like pure advertorial. Promoted tweets on Twitter is native advertising.

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. Over time, this role has changed.

Marketing 9

Marketing Brand Advertorial Advertising 9