The Ethics of Using Paid Content in Journalism
Harvard Business Review
JULY 22, 2013
When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. But what are the ethical lines this paid-for content should not cross? So, yeah, maybe paid content brings a systemic benefit. so long as some rules are adhered to.
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