The Ethics of Using Paid Content in Journalism
Harvard Business Review
JULY 22, 2013
When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. So, yeah, maybe paid content brings a systemic benefit. Nowadays, marketers are inserting their content in much more effective ways. so long as some rules are adhered to.
8 
Let's personalize your content