Women on Business

JANUARY 9, 2013

Brands, of course, love it, because it enables them to bypass the media and take their message directly to the public in hopes of building a relationship with customers that will positively impact the bottom line. Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone.

Brand 244

Brand Advertorial Storytelling Media 244

Women on Business

FEBRUARY 6, 2013

Unless it’s paid editorial (advertorial or sponsored post), or you’re a government official, there’s no obligation for the writer to show you the story beforehand. If you don’t want to scare a reporter away, lose the whining or fawning. And by all means, do not demand to see the story before it goes to print.

Media 232

Media Advertorial Press Release PR 232

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. Nowadays, marketers are inserting their content in much more effective ways. But that doesn''t always mean that they are hiding their provenance.

Ethics 8

Ethics Content Guidelines Media 8