The Ethics of Using Paid Content in Journalism
Harvard Business Review
JULY 22, 2013
When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. Here an advertiser funds the development and staffing of a new site or section or even an app that currently doesn''t exist. so long as some rules are adhered to.
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