Xerox's CMO on Leading by Example in Social Media
Harvard Business Review
APRIL 26, 2013
Marketers have a reputation for being full of hype; I wanted to share information about and examples of smart, yet simple, marketing and communications. If you want to sell, buy an ad or an advertorial or, perhaps, sponsor tweets. My answer was clear: giving a real, clear-eyed take on the business of marketing and communications.
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