Xerox's CMO on Leading by Example in Social Media
Harvard Business Review
APRIL 26, 2013
I set out to connect with communications professionals and marketing thought leaders, the most relevant audience for me as a marketing executive. My answer was clear: giving a real, clear-eyed take on the business of marketing and communications. If you want to sell, buy an ad or an advertorial or, perhaps, sponsor tweets.
Let's personalize your content