Morning Advantage: If You Mean It, Measure It
Harvard Business Review
AUGUST 14, 2012
Yes, It's Important to Understand Your Customers (Innovate on Purpose). Forrester). So bear with us as we pass along some advice that may sound painstakingly obvious but needs stating nonetheless: make sure you really need it. In other words, put your metrics when your mouth is. LET THEM EAT COUPONS. Do You Really Need Big Data?
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