Advice, NGO and Reputation - Leadership Digital

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Accelerating Customer Adoption at the Bottom of the Pyramid

Harvard Business Review

JANUARY 31, 2013

Decades of hit-or-miss advice from government, companies, and NGO's has reinforced farmers' already skeptical view of new solutions. Next, we establish credibility by aligning ourselves with local influencers like village leaders or rural dealers, to whom farmers regularly look for advice.

Early Adopters

Early Adopters Payback Period NGO Influence

The Social Franchise Model Works in Times of Uncertainty

Harvard Business Review

JANUARY 28, 2013

government withdrew funding from all American NGO's, Yemen-EFE was granted an exemption because it is an entirely local entity. To those doing the same I would offer the following advice: Get local "skin in the game." In Yemen, EFE's local board and staff give the organization credibility, and when the U.S. Choose a viable context.

Franchising

Franchising Uncertainty NGO Operations

Accelerating Customer Adoption at the Bottom of the Pyramid

The Social Franchise Model Works in Times of Uncertainty

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