Advice NGO Reputation 
Harvard Business Review
JANUARY 31, 2013
Decades of hit-or-miss advice from government, companies, and NGO's has reinforced farmers' already skeptical view of new solutions. Next, we establish credibility by aligning ourselves with local influencers like village leaders or rural dealers, to whom farmers regularly look for advice.
Harvard Business Review
JANUARY 28, 2013
government withdrew funding from all American NGO's, Yemen-EFE was granted an exemption because it is an entirely local entity. To those doing the same I would offer the following advice: Get local "skin in the game." In Yemen, EFE's local board and staff give the organization credibility, and when the U.S. Choose a viable context.
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