N2Growth Blog

DECEMBER 8, 2023

The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 366

Trends Business Model Execution Marketing 366

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. Turn everyone into an advocate. People are the new channel.

Creativity 11

Creativity Marketing Agility Budgeting 11

Harvard Business Review

JULY 19, 2017

Those that successfully harvest vast troves of data can improve productivity; make faster and more accurate decisions; reduce costs; increase competitive advantage; discover new business models and innovations; and better engage customers, employees, and partners. Zurich Insurance Group Takes Its IT Infrastructure to the Agile Cloud.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

MARCH 22, 2011

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. While he's able to grin about it now, before Agilent spun off from Hewlett Packard in 1999, Barnholt and his colleagues learned from some of the largest failures in HP's history.

Ries 11

Ries Agility Market Segmentation Christensen 11