Management Tools For Leaders: Red Ocean/Blue Ocean Strategy
Rich Gee Group
MAY 3, 2022
Chan Kim and Renée Mauborgne, professors at INSEAD. This involves the commoditization of the industry where everyone is competing primarily on price — the key goals are to beat the competition and exploit existing demand. Suppliers: Engage with agile and flexible suppliers who can quickly adapt to frequent changes in your needs.
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