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Making Sense of Speed, Agility and Innovation

Leading Blog

Or what about being more “agile.” Agile was originally a software technique, meant to shorten software development times and make the development team more accountable to customer needs. From there, everyone is adopting the concept of “agile.” There’s agile marketing, introduced by thought leaders at CMG.

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What Creativity in Marketing Looks Like Today

Harvard Business Review

Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways. Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance.