Leading Blog

APRIL 26, 2016

Maneuver, on the other hand, seeks to identify and win valuable but unoccupied markets, segments or channels, or, if attacking a competitor is required, discovering vulnerabilities that can be exploited at the least possible cost. Jeffrey Phillips and Alex Verjovsky are the authors of Outmaneuver: OutThink, don’t OutSpend.

Agility 150

Agility Attrition Innovation Market Segmentation 150

Harvard Business Review

MARCH 22, 2017

Today, the ability to measure data and adjust strategies in real-time enables marketing to prove its value to the business in entirely new ways. Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. forecast accuracy, messages to relevant market segments, and other categories.

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. forecast accuracy, messages to relevant market segments, and other categories.

Long-term 8

Long-term Short-term Team Succession 8