This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove AIDA Remove AIDAS Remove Efficiency Related Topics
Technology Marketing Development Management Leadership Disintermediation CRM B2B GDP Information Technology More Related Topics >
article thumbnail

Toward Africa 2.0

Harvard Business Review

APRIL 4, 2011

In the coming weeks, the Africa Investment and Diaspora Act (AIDA), introduced by Congressman Bobby L. Corruption continues to undermine the efficiency of international-assisted projects in Africa, especially when they are executed by governments. AIDA is coming at the right time. A new dawn is coming to Africa.

AIDA 11
AIDA AIDAS GDP Education 11
article thumbnail

What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

AUGUST 5, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Buyers value interaction with others at your firm besides the sales person (e.g.,

B2B 8
B2B AIDA AIDAS Disintermediation 8
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024