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QAspire Blog: Practical Insights on Quality, Management.

QAspire

I visited an interactive session with one of the greatest Indian actors Anupam Kher at Ahmedabad Management Association (AMA) as a part of “Face to Face with Achievers of Excellence” program. with Phil Gerbyshak Management Craft Nicholas Bate NOOP.NL I write this because over the weekend, I experienced some of these. Don’t Kill It!

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Forget Digital Marketing & Go Old School

Strategy Driven

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others.

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What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. That is, core solution-selling and account-management skills still matter.

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