Creating Customer Focused Teams, Part 1
Strategy Driven
JULY 25, 2012
I first saw this term used in the book Raving Fans by Ken Blanchard. Ask Zappos, ask Southwest Airlines, ask Apple, ask Jimmie Buffett and ask CMI (that is us). Apple Customers say “Heck, Apple might need to change some Chinese employment tactics, but no way am I giving up my iPhone!”. What is a Raving Fan Customer?
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