Airlines Consensus Ethics Marketing 
Harvard Business Review
JUNE 21, 2013
Instead, the decision to fire (or hire or promote) someone is based on group consensus. New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No.
Harvard Business Review
JANUARY 5, 2015
It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. All without you explicitly asking it to do so.
Expert insights. Personalized for you.
8 
Let's personalize your content