Should You Offer Different Prices for Cash and Credit?
Harvard Business Review
JULY 27, 2011
This is part of the HBR Insight Center Marketing That Works. Credit cards are convenient, document purchases, include various types of insurances, allow up to 60 interest-free days of float, and provide miles on my favorite airline, JetBlue. While the outcome of a cost-benefit analysis on offering lower cash (vs.
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