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The Best Business Books Ever: A book review by Bob Morris

First Friday Book Synopsis

MAY 12, 2011

The Best Business Books Ever: The Most Influential Management Books You’ll Never Have Time to Read Basic Books (2011) Note: This review is of a book published earlier this year. It is a sequel to one published in 2003. What we have here is a series of brief discussions “the most influential management books you’ll [.].

Books 85
Books Review Management Ansoff 85
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A Simple Tool You Need to Manage Innovation

Harvard Business Review

MAY 31, 2012

Igor Ansoff to help companies allocate funds among growth initiatives. Ansoff's matrix clarified the notion that tactics should differ according to whether a firm was launching a new product, entering a new market, or both. Our version replaces Ansoff's binary choices of product and market (old versus new) with a range of values.

Ansoff 15
Ansoff Tools Innovation Management 15
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