20 Reasons Why Companies Should Do Less Better
In the CEO Afterlife
APRIL 24, 2017
Today, 40% of Nike’s revenue comes from apparel and sporting goods. The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. 1 Big Idea .
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