Your New Hit Product Might Be Underpriced
Harvard Business Review
MAY 24, 2016
Between 65% and 75% miss their revenue or profit goals, depending on whose research you look at. Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. The odds are stacked against new products or services. The luxury SUV that set a record for pre-sales.
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