What CEO Activism Looks Like in the Trump Era
Harvard Business Review
OCTOBER 2, 2017
Based on our recent survey of 1,021 American adults conducted with KRC Research , twice as many Millennials said they would feel increased loyalty (rather than decreased loyalty) toward their own CEO, if he or she took a stand on a hotly debated issue (44% vs. 19%, respectively). CEOs (usually) do the talking themselves.
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