How to Harness the Customer Awakening
Harvard Business Review
AUGUST 28, 2012
Consider the "My Dell hell" diatribes by prominent blogger and journalist Jeff Jarvis, or Heather Armstrong's "Maytag Nightmare" that she described in vivid detail to her 1.5 HDS put Hu Yoshida , its highly-respected chief technology officer, in the limelight to attract high-level audiences. million followers.
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