How to Harness the Customer Awakening
Harvard Business Review
AUGUST 28, 2012
Consider the "My Dell hell" diatribes by prominent blogger and journalist Jeff Jarvis, or Heather Armstrong's "Maytag Nightmare" that she described in vivid detail to her 1.5 London's Grub Street , an early version of Madison Avenue, flourished as its "hacks" sold their writing services for persuading, and sometimes inflaming, audiences.
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