Remove Attitude Survey Remove Management Remove Marketing Remove Uncertainty
article thumbnail

The 4 Dimensions of Digital Trust, Charted Across 42 Countries

Harvard Business Review

This friction has many causes — some are infrastructural or because of poor design and functionality; some are systemic, such as regulatory or legal requirements or identification and data security measures; and some are because of uncertainty between parties to the transaction. This translates into different ways to measure trust.

Survey 9