Audience B2C Marketing Strategy Storytelling 
Miles Anthony Smith
NOVEMBER 7, 2019
According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.
Harvard Business Review
JULY 1, 2014
This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. Unexpected brands like Equinox and Shutterstock use exclusive insight to give audiences useful and actionable content.
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