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Explainer Video for Your Business: Do You Really Need It?

Strategy Driven

Being able to grab someone’s attention in today’s age is an asset in marketing. It’s incredibly difficult to get notice of your target audience. So, to catch the attention of your desired target audience, you’ll need enticing video than traditional web content. Diversify Your Marketing Channels.

Video 103
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Marketing Trends You Should Keep an Eye on in 2020

Strategy Driven

Marketing is one of the most dynamic fields in the world, and one that changes every day. New technologies are constantly allowing us to reach audiences in new ways. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented.

Trends 122
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. Start in the heart.

Brand 8
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How Your Brand Can Beat Goliath

Harvard Business Review

Marketing execs then end up “re-launching” their own brands to new audiences on a loop in a struggle to make up for lost time. Cultural marketing starts by creating your own topical breaking news about trends your customers care about, making your brand hyper-obsessed about a specific niche or topic. Nike talks about fitness.

Brand 10
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Get to know the five latest breakthroughs of the digital marketing world

Strategy Driven

Below, we’ll discuss some of the top breakthroughs in digital marketing and how you can incorporate them into your marketing strategy. VoIP is one of the most popular digital marketing tools these days, especially given the pandemic’s outbreak. Progressive marketing. Voice over internet protocol.

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3 Strategic Questions the Media Industry’s Future Depends On

Harvard Business Review

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. Distribution strategies. Creative agencies unfurl their best ideas to make advertising memorable while informing or entertaining audiences.

Media 8
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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105