Strategy Driven

APRIL 9, 2020

Marketing is one of the most dynamic fields in the world, and one that changes every day. New technologies are constantly allowing us to reach audiences in new ways. Platforms have been taking note, and are trying to make it as easy as possible for your audience to shop. Augmented and Virtual Reality. Data analytics.

Trends 123

Trends Marketing Content Audience 123

Strategy Driven

MARCH 24, 2021

Below, we’ll discuss some of the top breakthroughs in digital marketing and how you can incorporate them into your marketing strategy. VoIP is one of the most popular digital marketing tools these days, especially given the pandemic’s outbreak. Progressive marketing. Voice over internet protocol.

Marketing 74

Marketing ROI Content Marketing Strategy 74

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

JULY 2, 2015

The lifting of the ban presents an opportunity to engage visitors during their visit, enlist them in storytelling, and reach their expanded social networks. Use visual content to engage different voices as brand storytellers. They are moving their marketing strategy from create and control to influence and leverage.

Storytelling 8

Storytelling Brand Content Policies 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. Start in the heart.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JULY 1, 2014

This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. Unexpected brands like Equinox and Shutterstock use exclusive insight to give audiences useful and actionable content.

Content 8

Content Marketing Brand Public Relations 8