Audience Marketing Strategy Stage-Gate Storytelling 
Miles Anthony Smith
NOVEMBER 7, 2019
According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.
Harvard Business Review
OCTOBER 2, 2015
Data-driven storytelling is poised to be the next big trend in content marketing. Indeed, companies are already harnessing its power at every stage in the customer relationship lifecycle—from building up-front brand awareness to reminding customers of their success. Generate leads from your key audience, like IBM.
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