Strategy Driven

SEPTEMBER 13, 2021

In today’s digital era, you need to convey your product or service in a way that inspires your target market. Being able to grab someone’s attention in today’s age is an asset in marketing. It’s incredibly difficult to get notice of your target audience. Diversify Your Marketing Channels. What Is an Explainer Video?

Video 120

Video Outsourcing Audience Engineering 120

Strategy Driven

APRIL 9, 2020

Marketing is one of the most dynamic fields in the world, and one that changes every day. New technologies are constantly allowing us to reach audiences in new ways. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented.

Trends 123

Trends Marketing Content Audience 123

Strategy Driven

MARCH 24, 2021

Now, however, these are some of the most prominent forces shaping digital marketing. These new trends make marketing more targeted than ever and allow you to connect on a much deeper level with your customers. There’s no doubt that the upheaval of 2020 helped accelerate some changes that the marketing world was already seeing.

Marketing 75

Marketing ROI Content Marketing Strategy 75

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

SEPTEMBER 23, 2013

There was once a running joke at Virgin Mobile when it came to our marketing spend: What Virgin Mobile would spend in one year, AT&T would spend on one episode of “American Idol.” Marketing execs then end up “re-launching” their own brands to new audiences on a loop in a struggle to make up for lost time.

Brand 9

Brand Storytelling Advertising Budgeting 9

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. Distribution strategies. Creative agencies unfurl their best ideas to make advertising memorable while informing or entertaining audiences.

Media 8

Media Advertising Audience Technology 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105