Harvard Business Review

MAY 7, 2018

Part of Adidas’ investment in a digital transformation was the brand’s use of extensive consumer research not only to inform its marketing strategy and storytelling, but also to uncover new, efficient ways of working so it could continue to build better experiences and products — faster. Connecting Teams.

Content 8

Content Brand Storytelling Technology 8

Harvard Business Review

SEPTEMBER 23, 2013

These are admittedly scrappy tactics and taken alone, don’t make a cogent, annual marketing strategy. Another good way of thinking about it is via the lens of a political campaign, which typically involves two forms of marketing: traditional (e.g., TV ads, billboards) and seeded. Haven’t we had enough?

Brand 11

Brand Storytelling Advertising Budgeting 11

Strategy Driven

MARCH 24, 2021

Below, we’ll discuss some of the top breakthroughs in digital marketing and how you can incorporate them into your marketing strategy. VoIP is one of the most popular digital marketing tools these days, especially given the pandemic’s outbreak. Progressive marketing. Voice over internet protocol.

Marketing 74

Marketing ROI Content Marketing Strategy 74

Harvard Business Review

JANUARY 12, 2011

But they're not just useful for your development team -- they become your strongest communications tools and great fodder for marketing as well. This deeper understanding will enable them to make stronger connections and to forge customer relationships that stick.

Innovation 15

Innovation Brand Project Storytelling 15

Harvard Business Review

APRIL 25, 2013

As HBS marketing professor Bob Dolan has written [ PDF ], "Marketing strategy can take very little for granted. Culture, technological and legal factors] are not fixed features of the marketing landscape, but factors to consider and monitor for signs of disruption." Why does this exist at all?

Disruptive Innovation 8

Disruptive Innovation Brand Mass Marketing Innovation 8

Harvard Business Review

MAY 4, 2016

I established the marketing function at Axion, creating the brand identities and consistently communicating them across all channels—corporate website; digital and print ads, brochures, technical specs; trade show displays and association presentations; press releases and media placements. BREWERY START-UP. R ésumé example #2.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

OCTOBER 5, 2015

A willingness to embrace data strategies as part of a creative process can become a point of differentiation and advantage: Content creation. Marketing strategies. Data-driven processes cannot replace human creativity and judgment, but they can be a rich complement.

Media 8

Media Advertising Audience Technology 8

Miles Anthony Smith

NOVEMBER 7, 2019

Social Chain Social chain is agile and able to evolve according to what’s happening on one of the best marketing platforms today, social media. ​ Seeker Digital Seeker Digital arranges a biweekly meeting to monitor the progress of their content marketing strategy for their clients. And here are their answers.so

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JULY 1, 2014

This kind of commitment to storytelling and editorial integrity, albeit shaped by sponsorship, is undoubtedly how content marketing has begun to encroach on the whole of marketing. Ninety percent of B2C marketers use content in their strategy, but few brands recognize the real opportunity in doing so.

Content 9

Content Marketing Brand Public Relations 9

Harvard Business Review

OCTOBER 2, 2015

Data-driven storytelling is poised to be the next big trend in content marketing. Here’s how to use data at each step in the marketing journey: Build brand awareness, like Allstate. Close the deal with your expertise, like Intuit.

Stage-Gate 8

Stage-Gate Brand Content Media 8

Harvard Business Review

JULY 2, 2015

The lifting of the ban presents an opportunity to engage visitors during their visit, enlist them in storytelling, and reach their expanded social networks. Use visual content to engage different voices as brand storytellers. They are moving their marketing strategy from create and control to influence and leverage.

Storytelling 8

Storytelling Brand Content Policies 8