Strategy Driven

APRIL 9, 2020

New technologies are constantly allowing us to reach audiences in new ways. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented. This allows you to shorten your sales funnel, and prevent leaks. Data analytics.

Trends 123

Trends Marketing Content Audience 123

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. Start in the heart.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. Distribution strategies. Creative agencies unfurl their best ideas to make advertising memorable while informing or entertaining audiences.

Media 8

Media Advertising Audience Technology 8

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JULY 1, 2014

Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing along) relevant information, ideas, and entertainment that customers will value. The success of content marketing has radicalized the way companies communicate.

Content 8

Content Marketing Brand Public Relations 8