When a Prototype Isn’t Enough, Use Theatrical Tricks to Sell Your Idea
Harvard Business Review
JUNE 16, 2017
It uses all the tricks of theater and film to fool an audience into believing that what they are seeing, hearing, or even touching is the real thing. I have seen stagecraft applied successfully in recent projects at Continuum Innovation, a Boston-based firm with which I am affiliated. Department of Homeland Security (DHS).
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