Harvard Business Review
OCTOBER 11, 2012
Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.
Harvard Business Review
OCTOBER 11, 2012
Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.
Harvard Business Review
JUNE 16, 2017
It uses all the tricks of theater and film to fool an audience into believing that what they are seeing, hearing, or even touching is the real thing. But I am also excited about “stagecraft,” a related approach that fakes a new product or service to get real-life reactions from users early in the development process.
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