When a Prototype Isn’t Enough, Use Theatrical Tricks to Sell Your Idea
Harvard Business Review
JUNE 16, 2017
It uses all the tricks of theater and film to fool an audience into believing that what they are seeing, hearing, or even touching is the real thing. Stagecraft allows managers and executives to think more ambitiously about major innovations. This took a lot of time and money and left DHS open to costly errors.
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