Eric Jacobson

OCTOBER 9, 2023

For example, a world-class, professional basketball player will spend several hours each day devoted to the Learning Zone, such as by practicing specific moves, increasing their strength, or analyzing film. If we want to foster a culture of feedback, do we want to focus on giving or on soliciting feedback? When and how?

How To 119

How To Learning-by-Doing Books System 119

Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. Disney admitted its studio would have an operating loss of $80-$120 million, making the film arguably the biggest flop of all time.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

JULY 8, 2013

We put a sign on the table, "Free T-shirts, One Per Customer," and retreated to a safe distance to film the result. The only difference between the two stacks was the logo on the shirts: the Nike logo was on one stack, Reebok the other. One by one, as pedestrians saw the sign, stopped, and examined the T-shirts, they went for the Nike stack.

Company 9

Company Apparel Brand Advertising 9

Harvard Business Review

FEBRUARY 25, 2011

In real life, as in the film Black Swan , Natalie Portman wants to win not only the leading role, but also its attendant accolades. Indeed, senior managers in CWLP focus groups admit that, after years spent clawing their way up the ladder, they didn't want the top job after all. "I

CFO 15

CFO Film Banking Execution 15

Harvard Business Review

AUGUST 23, 2011

We used to quiz him with focus groups and mall intercepts. They help themselves to cityscapes, as if scouting film locations.The mise-en-scène is urban, dramatic, and, with the exception of the occasional parking ticket, absolutely free. The American consumer is changeable. He wants X. No, he wants Y. Never mind, he wants Z.

Trends 15

Trends Marketing Brand Film 15

Harvard Business Review

JUNE 16, 2017

It uses all the tricks of theater and film to fool an audience into believing that what they are seeing, hearing, or even touching is the real thing. But I am also excited about “stagecraft,” a related approach that fakes a new product or service to get real-life reactions from users early in the development process.

Learning-by-Doing 10

Learning-by-Doing Engineering Film Transportation 10