Economies of Unscale: Why Business Has Never Been Easier for the Little Guy
Harvard Business Review
OCTOBER 1, 2013
By exploiting the vast (but cheap) audience afforded by the Internet, and taking advantage of a host of modular services, small becomes the new big. These two changes alone allow a lone innovator in Austin to build a world class product in China and ship it to Berlin — and that’s a revolution for someone with a good idea.
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