Economies of Unscale: Why Business Has Never Been Easier for the Little Guy
Harvard Business Review
OCTOBER 1, 2013
By exploiting the vast (but cheap) audience afforded by the Internet, and taking advantage of a host of modular services, small becomes the new big. With only a couple dozen employees, they have taken on the world’s largest manufacturer and seller of glasses, Luxottica, which last year had a market cap greater than $13 billion.
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