Economies of Unscale: Why Business Has Never Been Easier for the Little Guy
Harvard Business Review
OCTOBER 1, 2013
They leverage a whole range of services — from the logistics of parcel carriers like UPS to customer analytics software and social media marketing — to build a new business with extremely high customer satisfaction rates. Warby Parker offers prescription eyeglasses over the Internet at $99 a pair in dozens of attractive styles.
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