article thumbnail

How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business Review

Chaiwalas already cook over fires to make their tea, so using the HomeStove as an alternative could immediately demonstrate the benefits of our product to a captive audience — a bit of a drink and a show, if you will. Experiment #5: Microfinance Institutions. A chaiwala in Orissa, India, brews tea on a BioLite HomeStove.