To Spur Growth, Target Profitable "Prosumers"
Harvard Business Review
JANUARY 3, 2013
In my teacher's mind, it was an investment in a future career. But my parents gave in, and purchased a beautiful viola that helped me sit 1st and 2nd chair in high school and college respectively, but doesn't help in my consulting career. They also are finicky about marketing ("how you market it").sometimes
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