To Spur Growth, Target Profitable "Prosumers"
Harvard Business Review
JANUARY 3, 2013
They also want to be involved in distribution ("how you move it"), as BMW/Audi Prosumers who love to travel to Germany to pick up their cars from the factory for extra immersion before shipping it back home. They also are finicky about marketing ("how you market it").sometimes
8 
Let's personalize your content