What Creativity in Marketing Looks Like Today
Harvard Business Review
MARCH 22, 2017
Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Every marketer believes the customer experience is important. But most marketers only focus on the parts of that experience under their direct control. The results?
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