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What Creativity in Marketing Looks Like Today

Harvard Business Review

More than 20% of employees took the training online or in workshops in the first few months of the program, and employee submissions to its sales lead and job candidate referral programs were up 43% and 19% respectively. Cisco has created a real-time, online dashboard where the entire marketing organization can look at performance.

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Watch Out For India's Consumer Market Pitfalls

Harvard Business Review

When one of the authors (Gunjan) taught executive workshops at the California Institute of Technology, over a third of the managers attending were of Indian origin. "My To summarize: Success in India comes through market segmentation. Don't limit yourself to leadership with Indian roots. Forget what you learned in China.