Development Leadership Market Segmentation Workshop 
Harvard Business Review
MARCH 22, 2017
Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Creativity in marketing requires working with customers right from the start to weave their experiences with your efforts to expand your company’s reach.
Harvard Business Review
OCTOBER 19, 2012
Nor will India follow the same path of economic development as China. Both partners are successful and Hardcastle recently bought out McDonald's share to become a self-standing development licensee. To summarize: Success in India comes through market segmentation. Don't limit yourself to leadership with Indian roots.
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