Leadership Management Market Segmentation Workshop 
Harvard Business Review
MARCH 22, 2017
More than 20% of employees took the training online or in workshops in the first few months of the program, and employee submissions to its sales lead and job candidate referral programs were up 43% and 19% respectively. This gives marketing an opportunity to measure and manage itself in new ways. Think like a startup.
Harvard Business Review
OCTOBER 19, 2012
Save yourself some trouble and manage India from India. Managers first hired in India can go and run marketing for western companies, from Mastercard to Reebok. After all, it's a lot easier to manage a single distributor. American companies have a tendency to send expat Indians in the US to manage their India operations.
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