Harvard Business Review

JULY 25, 2012

The result was a 15% increase in new revenue, and a leadership position in a new market segment. These employees are willing to use deep experience in a particular sector to discern and shape opportunities within their social networks and regional markets. Disconnects.

Productivity 13

Productivity Products Market Segmentation Sample 13

Harvard Business Review

MARCH 22, 2017

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Every marketer believes the customer experience is important. But most marketers only focus on the parts of that experience under their direct control. The results?

Creativity 13

Creativity Marketing Agility Budgeting 13

Harvard Business Review

DECEMBER 4, 2017

Splunk , a San Francisco-based B2B software firm, is a case in point. ” That’s a process which requires leadership time and resources, not just a speech about talent at an off-site. forecast accuracy, messages to relevant market segments, and other categories. For instance, is the candidate coachable?

Long-term 8

Long-term Short-term Team Succession 8

Harvard Business Review

DECEMBER 4, 2017

Splunk , a San Francisco-based B2B software firm, is a case in point. ” That’s a process which requires leadership time and resources, not just a speech about talent at an off-site. forecast accuracy, messages to relevant market segments, and other categories. For instance, is the candidate coachable?

Long-term 8

Long-term Short-term Team Succession 8